If you've ever been knee-deep in a business venture, you have likely launched a website. We applaud your vision and commitment. Launching a website is no small feat.
But you may not have thought about what your website should include from an insurance perspective.
Two Website Mistakes to Avoid If You Want to Save Yourself Some Insurance Headaches
If you're a new business applying for insurance, the agency and insurance company will immediately head to your website to get an accurate picture of what you do before they give you a quote.
Here are two mistakes to avoid if you want to avoid being misquoted on your insurance policy:
1. Landing pages with too much, or inaccurate, information
When your goal is to impress potential customers, you may feel tempted to fill your website with extravagant details about the products and services you may or may not provide.
But giving your agent the wrong impression can result in a more expensive insurance policy if, for example, your site makes your business seem more dangerous or liability-prone than it really is.
So it's best to avoid highlighting your ability to complete the types of projects you only do infrequently, or at all. Also, try not to offer services that are outside the scope of your business.
Example: A print shop that generally does boutique-sized orders will get a more expensive quote if their website mentions big printing jobs.
2. Pictures that appear dangerous.
When choosing imagery for your website, you might gravitate toward those that give an ambitious look and feel.
From an insurance standpoint, such photos can make your business appear more risky, and they'll likely affect the policy price.
Example: Our friend Joel is in the signage business and hangs signs at a maximum of two stories high. His website, however, shows images of signs hanging on skyscrapers—just for looks.
If you were evaluating Joel's business website, how would you judge the risk in hanging signs on a 2-story building vs. a large billboard on top of a 25 story skyscraper? Exactly!
So do yourself a favor, and review your pictures. Choose the ones that present your value and safety procedures.
Simply put, there is no need to look or sound riskier than your business.
Is there an insurance question you’ve always wondered about? Have any questions you’d like to see answered in our monthly blog?
Send me an email, and I’ll do my best to clarify the topic for you.